DESSERT MARKET SEGMENT: GROWTH, TRENDS AND FORECASTS
Dessert is a pastry dish that culminates the main meal and usually contains a sweet base or drink. The variety of desserts worldwide is enormous, including sweet pastries as well as chilled and frozen desserts of all types. Sweet pastries include cookies, biscotti, cakes (from pastries to liqueur-flavored cakes), fruit bread, and a variety of pastries, including seasonal ones (like Italian panettone) and tiny cakes like petit fours and rugelach. Chilled desserts include puddings, mousses, pies, and cheesecakes. Frozen desserts have a variety of types, including ice cream, frozen custard, sherbet, water ice, ice cream, frozen yogurt, and frozen novelties.
Fruit is a common ingredient in most desserts because of its natural flavor and sweet taste. Fruit desserts consist of fruit as an ingredient or undergo further processing. More often, people eat fruit desserts after a meal. Fruit desserts combined with nuts, such as almonds and cashews, in the desserts provide a more healthy and nutritious form of dessert. Fruit desserts are available in retail stores, bakeries, and after-meal restaurants all over the world.
The fruit dessert market is segmentable on the basis of product type, end-user, distribution channel, and region.
The global fruit desserts market is divided into baked desserts, dairy desserts, and frozen desserts, depending on product type. Baked fruit desserts available in the market are in the form of cakes, snacks, etc.
Ice cream and frozen desserts mostly comprise milk and cream and are often combined with fruits, nuts, and flavorings.
One of the significant factors contributing to the growth of the global fruit dessert market is that this type of dessert is all-natural, nutritious, and easy to prepare. Rising consumer disposable income coupled with the increasing propensity of people for sweet dishes is expected to drive the growth of the fruit desserts market across the globe. The increasing availability of fruit yogurt globally is expected to drive the market over the forecast period. The established bakeries with constant food innovations in fruit-based pastries and cakes are driving the Global Fruit Dessert market.Desserts fulfill our desire for pleasure, so even nutritionally and weight-conscious consumers often have a craving for hearty desserts. This power of consumer attraction is evident in the ice cream market, where the premium product is often the quickest-growing product segment.
People suffering from diabetes are looking for low-fat desserts or substitutes, which will hamper the market growth.
The emerging trend of eating a sweet dessert dish is a rising trend in some parts of the world.
The Asia Pacific is expected to be the leader in the global fruit desserts market and is expected to dominate the global fruit desserts market in the forecast period. The key is expected to grow due to the high demand for natural fruit and easy to prepare fruit desserts.
Malaysia, a Southeast Asia country, is booming the fruit dessert market. With the recent growth in the industry, manufacturers can invest in new product development and add to the product portfolio to meet the changing needs of consumers in the forecast period.
North America is experiencing drastic changes, and desserts are disappearing. The trend of one-dish meals is evolving among Americans, and so eating patterns are changing.
Europe has always been a region where you can find fruit desserts, and ice cream all around the year. Off seasonal promotions and premium variations in desserts are giving rise to a growing market.
There are thousands of marketers competing in the dessert market. They vary from artisans who make and sell one type of dessert in one store to large international corporations whose products are available in major grocery stores in almost every country. There are also many imported products on the market.
The key players in the fruit dessert segment are Nestle S.A., Dunkin' Brands Group, Inc, Mondelēz International, General Mills, Inc., and many others.